Discover what’s new, what’s hot, and what everyone’s talking about. Our New In Makeup Collection is your go-to edit for the latest beauty arrivals — from buzzed-about lip launches to glittering eye looks and complexion perfectors that blend skincare with glam.

We’ve handpicked the most in-demand formulas from the brands dominating beauty TikTok and editorial spreads alike. Start with lips: the NARS Powermatte High-Intensity Lip Pencil in Walkyrie is a matte must-have, while Estée Lauder’s Pure Color Love Lipstick – Beam Me brings modern sheen and comfortable wear in one swipe.

Fresh for eyes — the Charlotte Tilbury Crystal Dimension Eyeliner in Pillow Talk adds a reflective shimmer to your classic lash line. For soft, blendable colour, turn to Estée Lauder’s Eyeshadow Compact – 30 Nude, or go bolder with Huda Beauty’s Melted Shadows – Cinnamon Toast & Honey, a matte-metallic double act that builds dimension fast.

New to contouring? The Huda Beauty Tantour Cream Bronzer in Light Brown is already a go-to for creators who want sculpted, seamless results. Build colour and depth with the Haze Obsessions Palette or let loose with HUDA BEAUTY Kira Kira Dust Loose Glitter, now available in Perfectly Flawed and Level Up (Purple) — a festival and editorial favourite.

For eye-catching lift, the new OH MY LASH Faux Mink Eyelashes (7 pairs) make achieving lash drama easier than ever. Or, grab the NARS Climax Mascara — a bold, black lash essential that delivers instant volume without flaking.

At Darling Lux, we make it easy to shop new luxury beauty — whether you’re in Latvia, across the Baltics, or anywhere in Europe. Every product in this collection is handpicked for impact, quality, and staying power — so your makeup stays as fresh as your feed.